Your default opener: short, specific, one question.
Subject:quick question, {{first_name}}
Hi {{first_name}},
I noticed {{company}} is hiring for sales. Teams at that stage often lose hours on manual prospecting.
We help B2B teams book meetings without adding headcount. Would it be worth a 15-minute chat next week?
Thanks,
{{sender_name}}
First email
Problem first
When you know a common pain in their industry.
Subject:{{company}} and {{pain_point}}
Hi {{first_name}},
Most {{industry}} companies we talk to struggle with {{pain_point}}. It usually costs them deals they never see.
We fixed this for a company like {{company}} in about 30 days.
Open to seeing how? If not, no worries at all.
{{sender_name}}
First email
Mutual connection
You share a contact, group or event.
Subject:{{mutual_contact}} suggested I reach out
Hi {{first_name}},
{{mutual_contact}} mentioned you are the right person to talk to about {{topic}} at {{company}}.
We helped them {{result}}, and I think we could do something similar for you.
Do you have 15 minutes this week?
{{sender_name}}
First email
Compliment + idea
You read something they published or did.
Subject:your post on {{topic}}
Hi {{first_name}},
I enjoyed your post on {{topic}}, especially the point about {{detail}}.
It gave me an idea for {{company}}: {{idea}}. Happy to share how we did it for another team, if useful.
{{sender_name}}
Social proof
Case study
You have a strong result from a similar customer.
Subject:how {{similar_company}} got {{result}}
Hi {{first_name}},
{{similar_company}} was in a similar spot to {{company}}. In 60 days they got {{result}}.
I can send the 2-minute summary of what they changed. Want it?
{{sender_name}}
Follow-up
Gentle bump
Day 3–4 after the first email.
Subject:following up, {{first_name}}
Hi {{first_name}},
Just bringing this to the top of your inbox. Is {{topic}} a priority for {{company}} this quarter?
{{sender_name}}
Follow-up
New value
A follow-up that adds something useful.
Subject:one more idea for {{company}}
Hi {{first_name}},
One more thought: {{useful_tip}}. It works whether or not we ever work together.
If you would like help putting it in place, I am happy to talk.
{{sender_name}}
Follow-up
Right person?
You are not sure you reached the decision maker.
Subject:right person?
Hi {{first_name}},
If {{topic}} is not on your desk, who at {{company}} would be the best person to talk to?
Thanks for pointing me in the right direction.
{{sender_name}}
Last email
Break-up email
The final step of a sequence. Often gets the most replies.
Subject:should I close your file?
Hi {{first_name}},
I haven't heard back, so I'll assume {{topic}} isn't a priority right now.
Should I close your file, or is it better to check back in a few months?
{{sender_name}}
Booking
Meeting request
They showed interest: make booking easy.
Subject:time for a quick call?
Hi {{first_name}},
Great to hear from you. Would {{day_1}} or {{day_2}} work for a 15-minute call?
Or pick any time here: {{booking_link}}
{{sender_name}}
Warm outreach
Event follow-up
You met or saw them at an event.
Subject:great to meet at {{event}}
Hi {{first_name}},
Good to see you at {{event}}. You mentioned {{topic}} is on your list this year.
We have helped teams like {{company}} with exactly that. Worth a quick chat?
{{sender_name}}
Warm outreach
Re-engage old lead
Someone who was interested months ago.
Subject:checking back in
Hi {{first_name}},
We spoke a while ago about {{topic}}. A lot has changed on our side since: {{new_thing}}.
Is it a better time to revisit this for {{company}}?
{{sender_name}}
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