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Cold Email Template Library

Proven, short cold email and follow-up templates you can copy.

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First email

The simple question

Your default opener: short, specific, one question.

Subject: quick question, {{first_name}}

Hi {{first_name}},

I noticed {{company}} is hiring for sales. Teams at that stage often lose hours on manual prospecting.

We help B2B teams book meetings without adding headcount. Would it be worth a 15-minute chat next week?

Thanks,
{{sender_name}}

First email

Problem first

When you know a common pain in their industry.

Subject: {{company}} and {{pain_point}}

Hi {{first_name}},

Most {{industry}} companies we talk to struggle with {{pain_point}}. It usually costs them deals they never see.

We fixed this for a company like {{company}} in about 30 days.

Open to seeing how? If not, no worries at all.

{{sender_name}}

First email

Mutual connection

You share a contact, group or event.

Subject: {{mutual_contact}} suggested I reach out

Hi {{first_name}},

{{mutual_contact}} mentioned you are the right person to talk to about {{topic}} at {{company}}.

We helped them {{result}}, and I think we could do something similar for you.

Do you have 15 minutes this week?

{{sender_name}}

First email

Compliment + idea

You read something they published or did.

Subject: your post on {{topic}}

Hi {{first_name}},

I enjoyed your post on {{topic}}, especially the point about {{detail}}.

It gave me an idea for {{company}}: {{idea}}. Happy to share how we did it for another team, if useful.

{{sender_name}}

Social proof

Case study

You have a strong result from a similar customer.

Subject: how {{similar_company}} got {{result}}

Hi {{first_name}},

{{similar_company}} was in a similar spot to {{company}}. In 60 days they got {{result}}.

I can send the 2-minute summary of what they changed. Want it?

{{sender_name}}

Follow-up

Gentle bump

Day 3–4 after the first email.

Subject: following up, {{first_name}}

Hi {{first_name}},

Just bringing this to the top of your inbox. Is {{topic}} a priority for {{company}} this quarter?

{{sender_name}}

Follow-up

New value

A follow-up that adds something useful.

Subject: one more idea for {{company}}

Hi {{first_name}},

One more thought: {{useful_tip}}. It works whether or not we ever work together.

If you would like help putting it in place, I am happy to talk.

{{sender_name}}

Follow-up

Right person?

You are not sure you reached the decision maker.

Subject: right person?

Hi {{first_name}},

If {{topic}} is not on your desk, who at {{company}} would be the best person to talk to?

Thanks for pointing me in the right direction.

{{sender_name}}

Last email

Break-up email

The final step of a sequence. Often gets the most replies.

Subject: should I close your file?

Hi {{first_name}},

I haven't heard back, so I'll assume {{topic}} isn't a priority right now.

Should I close your file, or is it better to check back in a few months?

{{sender_name}}

Booking

Meeting request

They showed interest: make booking easy.

Subject: time for a quick call?

Hi {{first_name}},

Great to hear from you. Would {{day_1}} or {{day_2}} work for a 15-minute call?

Or pick any time here: {{booking_link}}

{{sender_name}}

Warm outreach

Event follow-up

You met or saw them at an event.

Subject: great to meet at {{event}}

Hi {{first_name}},

Good to see you at {{event}}. You mentioned {{topic}} is on your list this year.

We have helped teams like {{company}} with exactly that. Worth a quick chat?

{{sender_name}}

Warm outreach

Re-engage old lead

Someone who was interested months ago.

Subject: checking back in

Hi {{first_name}},

We spoke a while ago about {{topic}}. A lot has changed on our side since: {{new_thing}}.

Is it a better time to revisit this for {{company}}?

{{sender_name}}